Fujiya’s Autumn 2025 Lineup: Look, Country Ma’am & Milky

Enjoy Look Sweet Potato & Japanese Chestnut, a seasonal assorted chocolate box featuring two popular autumn flavors in one pack. Creamy “sweet potato” sauce and chestnut paste are enrobed in rich milk chocolate for a balanced mix of earthy sweetness and refined nutty notes. The eye-catching packaging conveys the dual flavor concept at a glance. A perfect fall gift or indulgence.

・Net Weight: 42g
・Best by: 6 months
・Launch Date: August 5,2025
・Single Barcode: 4902555160320

Discover Country Ma'am Aged Sweet Potato, a limited-time cookie infused with paste made from Ibaraki-grown “Benitenshi” sweet potatoes and dotted with white chocolate chips. Each cookie offers a chewy, dense texture reminiscent of baked sweet potato – especially warming when gently heated. A perfect seasonal treat for cozying up this autumn.

・Net Weight: 12 pieces
・Best by: 9 months
・Launch Date: August 5,2025
・Single Barcode: 4902555170664

Country Ma'am Mini Aged Sweet Potato delivers the same indulgent taste of “Benitenshi” sweet potatoes in a convenient mini format. With the same white-chocolate chip studded soft cookies packed into a grab-and-go pouch, it’s ideal for snacking anytime.

・Net Weight: 42g
・Best by: 9 months
・Launch Date: August 5,2025
・Single Barcode: 4902555170671

Indulge in Milky Chocolate Purple Sweet Potato, a playful fusion of creamy Milky filling using 4% purple sweet potato powder, all encased in smooth chocolate. The vibrant purple branding and Peko-chan design enhance its autumn appeal. Individually wrapped pieces are perfect for sharing or decorating dessert spreads.

・Net Weight: 14 pieces
・Best by: 12 months
・Launch Date: August 5,2025
・Single Barcode: 4902555160313